{"id":4016,"date":"2022-05-25T07:16:32","date_gmt":"2022-05-25T07:16:32","guid":{"rendered":"https:\/\/www.cepi-eurokraft.org\/?p=4016"},"modified":"2022-06-23T07:17:20","modified_gmt":"2022-06-23T07:17:20","slug":"position-paper-streamline-green-claims-but-allow-for-customised-solutions","status":"publish","type":"post","link":"https:\/\/www.cepi-eurokraft.org\/?p=4016","title":{"rendered":"Position paper: Streamline green claims, but allow for customised solutions"},"content":{"rendered":"[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]\n<h3 style=\"text-align: center;\"><strong style=\"font-size: 22px;\">Substantiating Green Claims:<\/strong><\/h3>\n<h3 style=\"text-align: center;\"><strong>Streamline green claims, but allow for customised solutions<\/strong><\/h3>\n<h3 style=\"text-align: center;\"><strong style=\"font-size: 14px; text-align: justify; color: #000000;\"><\/strong><\/h3>\n<p style=\"text-align: justify;\"><strong>Fibre Packaging Europe welcomes the Commission\u2019s upcoming regulation on substantiating green claims as <br \/>an important tool towards a climate neutral, resource efficient and circular economy. <br \/>Today, there is a proliferation of methods to measure the environmental performance of products, and of <br \/>labels to communicate their performance to consumers. While labels were initially conceived to simplify <br \/>communication, their proliferation and misuse have actually increased confusion among consumers and <br \/>decreased their trust.<\/strong><\/p>\n<div class=\"su-document su-u-responsive-media-yes\"><iframe loading=\"lazy\" src=\"\/\/docs.google.com\/viewer?embedded=true&url=https:\/\/www.cepi-eurokraft.org\/wp-content\/uploads\/2022\/05\/Fibre-Packaging-Europe-Substantiating-Green-Claims-position-paper.pdf\" width=\"600\" height=\"400\" class=\"su-document\" title=\"\"><\/iframe><\/div>\n<p><a href=\"https:\/\/www.cepi-eurokraft.org\/wp-content\/uploads\/2022\/05\/Fibre-Packaging-Europe-Substantiating-Green-Claims-position-paper.pdf\" target=\"_blank\" rel=\"noopener\">Download as pdf here.<\/a><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Substantiating Green Claims: Streamline green claims, but allow for customised solutions Fibre Packaging Europe welcomes the Commission\u2019s upcoming regulation on substantiating green claims as an important tool towards a climate neutral, resource efficient and circular economy. Today, there is a proliferation of methods to measure the environmental performance of products, and of labels to communicate [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[171],"tags":[],"class_list":["post-4016","post","type-post","status-publish","format-standard","hentry","category-position-papers"],"_links":{"self":[{"href":"https:\/\/www.cepi-eurokraft.org\/index.php?rest_route=\/wp\/v2\/posts\/4016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cepi-eurokraft.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cepi-eurokraft.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cepi-eurokraft.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cepi-eurokraft.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4016"}],"version-history":[{"count":2,"href":"https:\/\/www.cepi-eurokraft.org\/index.php?rest_route=\/wp\/v2\/posts\/4016\/revisions"}],"predecessor-version":[{"id":4019,"href":"https:\/\/www.cepi-eurokraft.org\/index.php?rest_route=\/wp\/v2\/posts\/4016\/revisions\/4019"}],"wp:attachment":[{"href":"https:\/\/www.cepi-eurokraft.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cepi-eurokraft.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cepi-eurokraft.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}