Substantiating Green Claims:

Streamline green claims, but allow for customised solutions

Fibre Packaging Europe welcomes the Commission’s upcoming regulation on substantiating green claims as
an important tool towards a climate neutral, resource efficient and circular economy.
Today, there is a proliferation of methods to measure the environmental performance of products, and of
labels to communicate their performance to consumers. While labels were initially conceived to simplify
communication, their proliferation and misuse have actually increased confusion among consumers and
decreased their trust.

Download as pdf here.