The instructions are directed at paper sack converters when meeting customers who:
- Use paper sacks of inferior quality, leading to dusty sacks and a bad reputation for the paper sack industry.
- Intend to switch from paper sacks to plastic sacks, using dust and cleanliness as arguments.
These Industry Guidelines are produced by the European Sack Group (ESG), a collaboration between the two organisations CEPI Eurokraft and EUROSAC.
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